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How small professional service firms can win in an overcrowded and competitive marketplace.

The world (most certainly the online world) appears to be full of people who are claiming to be consultants. There appear now to be more than ever – many make bold claims about their skills and muddy the water for true professionals. 

This talk… or rather conversation… will look at the ways in which small professional service firms can compete for attention in an overcrowded market place and we will explore the fundamentals of market awareness, audience identification, development of value and communication. In essence, Market Led Strategic Change.

Professor Jonathan H Deacon is a Professor of Marketing at the School of Design, Digital and Marketing at the University of South Wales - where he has led research with a focus on how entrepreneurial firms ‘create markets’ and how SME’s can ‘go to market’ in the era of digital platforms and technically literate consumers.

He has consulted with business and government bodies on several strategic projects, business development initiatives and the digital economy. However, Jonathan’s career prior to academia was within business – he launched and grew a number of successful businesses and has a working knowledge of high growth businesses and new venture starts.

Jonathan is an acknowledged global ‘thought leader’ at the interface between Marketing, Design Thinking and Management. He is a Visiting Professor at Cranfield School of Management, is an experienced NED and is past Vice Chair of the European Marketing Confederation. He is an appointed member of the Royal Anniversary Trust's Anniversary Awards.

For relaxation he ‘enjoys’ adventure sports!