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CMCE ‘What management consultants want from academics’ Report

The latest CMCE research report shares insights on the role of academic research in the management consulting practice.

In 2021 CMCE carried out some exploratory research into how consultants access and use outputs of academic research in their work and how academic work contributes to the knowledge base that consultants draw on. What type of academic outputs do management consultants use? What are the most frequently used sources and what are the key benefits of using academic findings in the management consulting practice? These are some of the questions that the report addresses and uses as a starting point to reflect on the future relationship between management consulting and academia.

Thanks to a combination of desk research, an online survey, telephone and face to face interviews, and two focus groups, the report presents the insights and reflections of a representative sample of experienced consultants (79% of them has over 10 years’ experience), from all sizes of consulting businesses, and included consultants who had held senior positions in major international consulting firms.

In occasion of its launch, Dr Karol Szlichcinski, author of the report, said: "Our research provided some useful insights into how consultants use the products of academic research.  Consultancies, like other businesses, are customer and demand led.  Consultants will reach for research outputs if, and only if, they help solve clients' problems." In particular, the report identifies three key ways in which academic work contribute to widening the knowledge base and improving the of management consulting practice:

1. it is a source of ideas underlying major types of consulting interventions and of widely used consulting tools;

2. outputs of academic work provide information for use on a specific project;

3. academic outputs can contribute to consultants' continuing professional development.

Commenting on the launch of the report, CMCE Director, Nick Bush said: “ ‘Academic’ is a bit of a dirty word in management consulting circles as it implies something that’s divorced from reality but, in fact, really good academic work can underpin management consultants’ advice to their clients as it’s based on extensive research and rigorous analysis – something that client timescales or budgets may not allow for.” He also added that “The challenge for academics is to make their findings more readily available to those involved in business change and the challenge for consultants is to open up the dialogue with academics to make this happen. I believe our report contributes significantly to this dialogue.”

The report also shares recommendations on how consultants can make better use of the findings of academic research and how academics can increase the impact of their research by disseminating it more effectively to consultants, and through consultants to their clients.

The What do management consultants want from academics report is available on the CMCE website here .

Wednesday 8th June 2022
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