Dynamic Pricing for Consulting Services
Dynamic pricing is the business practice of varying prices of a product or service in response to market conditions and available capacity. It aims to enhance firms’ profitability by dynamically aligning constrained supply with demand through the integration of operations and pricing decisions.
It works effectively in many settings although not so effectively recently in the sale of tickets for the Oasis reunion concerts.
In this event, we highlighted some of the main tradeoffs and insights from the applications of dynamic pricing in various settings and their potential implications for pricing of consulting services.
Our speaker, Dr Oben Ceryan, is a Senior Lecturer in Operations and Supply Chain Management at the Bayes Business School, City St George's, University of London. His main research interests are in the areas of dynamic pricing and revenue management and his work has been published in Financial Times Top 50 journals.
You can watch a video of the event here:
Dr Oben Ceryan, Senior Lecturer in Operations and Supply Chain Management, Bayes Business School, City St George’s, University of London.
